Free Expedited Shipping on Any Order.Shop Now
Cart

Privacy Policy

Last Updated: October 25, 2025

“Direct2Lab (‘we’, ‘us’, or ‘our’), operated by Direct2Lab LTD, operates this store and website, including all related information, content, features, tools, products and services, to provide you with a curated and efficient online shopping experience (the "Services"). Direct2Lab is powered by Shopify, which enables us to provide the Services to you.  This Privacy Policy explains what personal information we collect, how we use and protect it, and your rights regarding your personal information. By accessing or using our Site, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please note that our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such third-party sites, and this Privacy Policy does not apply to them. We encourage you to review the privacy policies of any third-party sites you visit.

Information We Collect or Process

Personal Information

We may collect personal information that you voluntarily provide to us when you use certain services on our Site, depending on how you interact with the Services， where you live, and as permitted or required by applicable law, including but not limited to:

  • Contact information (e.g., name, email address, phone number, postal address);
  • Account registration details (e.g., username, password);
  • Professional information (e.g., job title, organization, area of expertise) to better serve your business needs.
  • Financial information (e.g., credit card, debit card, form of payment, payment confirmation and other payment details) when you make purchases through our Site;
  • Transaction information (e.g., the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions);
  • Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry.

Automatic Information

When you browse our Site, we may automatically collect certain non-identifiable information through cookies and similar tracking technologies, including:

  • Browser type and version;
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers;
  • Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

We may also collect information from:

  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Information

Depending on how you interact with us or which of the services you use, we may use personal information for the following legitimate business purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention.We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Information Sharing and Disclosure

We do not and will never disclose information about your individual visits to the site or personal data (being data from which you can be identified) to any third parties unless we have your prior consent. We do not sell or rent your personal information to others. In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
  • When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Cookies and Similar Technologies

A cookie is a piece of code associated with your device when you visit a website or application. A cookie often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well. Direct2Lab uses cookies, plug‐ins, links to third party websites and applications, and similar technologies to provide our websites and online services and to collect personal data. Third parties also collect personal data on our behalf using cookies and similar technologies so that those third parties can provide services and information to us.

Our Use of Cookies and Similar Technologies

We use cookies and similar technologies for several purposes, depending on the product or services, including:

  • Storing your preferences and settings. Settings that enable our websites to operate correctly or that maintain your preferences over time may be stored on your computer or other device. For example, we save preferences, such as language and browser settings, so those do not have to be reset each time you return to our website. If you opt out of interest‐based marketing, we store your opt‐out preference in a cookie on your device.
  • Sign‐in and authentication. When you sign into a website using your account, we store unique identifiers on your device so you can move from page to page within the website without having to sign in again on each page. You may also be able to save your sign‐in information so you do not have to sign in each time you return to the website.
  • Security. We use cookies to improve the security of our websites and services.
  • Storing information you provide. When you provide information or add products to a shopping cart, we store the data in a cookie to remember the products and information you have added.
  • Feedback. Direct2Lab uses cookies to enable you to provide feedback on our websites.
  • Analytics. In order to provide our products and services, we use cookies and other identifiers to gather usage and performance data. For example, we use cookies to count the number of unique visitors to a web page and to develop other statistics about the operations of our products.
  • Performance. We use cookies for load balancing to ensure that websites remain functional.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not knowingly collect personally identifiable information from children under the age of 13.

Security and Retention of Your Information

Unless otherwise stated, your personal data are regularly deleted as soon as we no longer need them anymore to meet our business interests, no statutory data retention obligations apply, or you withdrew your consent. Under certain circumstances, your data must also be kept longer, e.g., if a so-called Legal Hold or Litigation Hold (i.e., a ban on deleting data for the duration of the procedure) is ordered in connection with official or legal proceedings. 

Unfortunately, no data transmission can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@direct2lab.com or contact us at 900 Clopper Rd, Suite 140, Gaithersburg, MD 20878